Retail Coach Insights

Why the Hardest Part of Holiday Shopping Needs a Redesign

This post looks at how Thanksgiving has quietly become a high-stakes signal for the rest of the holiday retail season. Instead of waiting for Black Friday or Cyber Monday to reveal shopper intent, retailers are now reading Thanksgiving-week behavior as an early indicator of demand strength, promotional elasticity, and channel preference. The piece breaks down what this shift means for marketers, which patterns matter most, and how brands can adjust their holiday playbooks in real time.